The story started forming itself over the last fifteen years. During out travels through Europe, Central and South America, we noticed the increasing prevalence of energy drinks yet we encountered no choices that genuinely tasted terrific (in other words, drinks that you might actually drink for the taste).

We also began to see that we weren't alone. As other consumer matured, they were also looking for somthing that appealed to their senses as well as their neurons.

So we set our selves the task of creating a refreshing energy beverage that could be enjoyed as an alternative to coffee and which could be used as a high-quality mixer. For over two years, this was our mission in life. We worked with only natural ingredients and we never considered any packaging but glass, because anything else would affect the taste we worked so hard to achieve. After all, there is a reason, you will never see fine wine or single malt scotch in a can.